Manuel Builders
Challenge: Manuel Builders is a 48 year old regional residential construction company in a market that is being overrun by national companies that build cheap and individuals who act like a company. Due to the national economic crises and rising home construction costs, Manuel knew it was time to build their brand.
Insight: The Manuel Builders difference was significant. With a gorgeous design center for clients to select the materials for everything from flooring to knobs and a commitment to a turnkey design build process, Manuel was building homes with a focus on quality over quantity. Consumers unfortunately were distracted by the slick marketing of the national companies and swayed by the low prices of the ‘guys working out of the back of their trucks’ without concern for quality.
Solution: The first step was to evolve the brand identity of Manuel Builders and develop a tagline that shared their vision, “Where Doing it Right Still Matters”. With a focus on the employees and subs that make Manuel and it’s homes great the consumers could see and hear about the quality that sets them apart. A new content management website features the homes that are design build on owners’ land as well as the neighborhoods that Manuel has build throughout the region.
Insight: The Manuel Builders difference was significant. With a gorgeous design center for clients to select the materials for everything from flooring to knobs and a commitment to a turnkey design build process, Manuel was building homes with a focus on quality over quantity. Consumers unfortunately were distracted by the slick marketing of the national companies and swayed by the low prices of the ‘guys working out of the back of their trucks’ without concern for quality.
Solution: The first step was to evolve the brand identity of Manuel Builders and develop a tagline that shared their vision, “Where Doing it Right Still Matters”. With a focus on the employees and subs that make Manuel and it’s homes great the consumers could see and hear about the quality that sets them apart. A new content management website features the homes that are design build on owners’ land as well as the neighborhoods that Manuel has build throughout the region.
Manuel Builders
Manuel Builders
Manuel Builders
Manuel Builders
Manuel Builders
Manuel Builders
Manuel Builders
Manuel Builders
Manuel Builders
Manuel Builders
Manuel Builders
Manuel Builders
No comments:
Post a Comment